The Marketing Management Programme addresses key issues relevant to retail marketing and the consumer goods industry.

Objectives

• To identify innovative brand and store marketing strategies and practices.
• To track successful new marketing and merchandising processes.
• To assess the rationale behind new concepts and to benchmark them against key operational and commercial activities.
• To provide a forum for senior management operating in the areas concerned.

Benefits

• Practical case studies and their implementation in daily retail business.
• Latest marketing ideas and findings in the retail industry.
• Valuable networking time with fellow marketers from all over the world with whom to compare and share ideas.
• Benchmarking against what’s going on elsewhere in the business.

Marketing Committee

The Marketing Committee is at the heart of the Marketing Programme. 14 retailer and manufacturer marketers meet regularly to bring members the latest ideas and developments in Marketing. The Committee creates the organisation Marketing Forum to build a platform for discussion on the top-of-mind issues and to bring knowledge and networking opportunities to retail executives from around the globe. Access the full list

Who should participate?

Top marketing, merchandising and sales executives from the consumer goods sector.

Companies whose top marketing and sales executives participate in the Marketing Programme

ACNielsen, Ahold, Albert Heijn, Alfa-Beta Vassilopoulos, Almacenes, Exito, Anheuser-Busch, Arla Foods, Auchan, Berentzen Gruppe, Bimbo, BIPA, BS - Supermarked, British American Tobacco, BV Nettorama, Campbells, Campofrio, Cactus, Carrefour, Casino, Cereal Partners, Chiquita, Coca-Cola, Cold Storage Singapore, Colgate Palmolive, Coop, Coop Danmark, Cora, Cryovac Sealed Air, D&S, Daymon Worldwide, Delhaize, Delvita, Develey Senf & Feinkost, Edeka, Esselunga, Ferrero, Fleury Michon, Freiberger Lebensmittel, Friesland Dairy & Drinks, Frico Cheese, General Mills, Georgia Pacific, Haggen, HE Butt, Heineken, Henkel, IGA, Il Gigante, Konzum, Kraft Foods, The Kroger Company, Laurus, Lindt Lorenz Bahlsen, Lund Foods, Marks & Spencer, Marz Seafood, Masterfoods, Materne-Confilux, Microsoft, Migros, Modelo, Continente, Nestlé, Nettorama, NorgesGruppen, Novandie, Nutricia, Belgium, Panorama, PepsiCo, Perekriostok, Pick ‘n Pay South Africa, Procter & Gamble, Renova, Sara Lee, Schuitema, SISA, Sobeys Canada, , SOK, Soleco, Soparind Bongrain, Soriana, Superquinn, Sutterluety Hawders GMBH, Système-U, Tansas, Team, Tesco, The Continuity Company, The Great, Atlantic & Pacific Company, Tradeka, Unes Supermercati, Selex Gruppo , Commerciale, Ukrops, Unilever, Waitrose, Walkers Shortbread, Ltd.,Wal-Mart, Wella, Woolworths.

Next event Marketing Forum 2010 Winning tomorrow’s consumer – what manufacturers and retailers need to know 2 - 4 November 2010 Lisbon, Portugal

Sharon JESKE
Tel: (+33) 1 44 69 99 36
Fax: (+33) 1 44 69 99 39
E-mail: marketing@theconsumergoods.com