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Marketing Management Programme

The Marketing Management Programme addresses key issues relevant to retail marketing and the consumer goods industry. Focusing on advanced marketing concepts and their implementation in daily business, the programme helps members to stay at the forefront of change, to assess the rationale behind these new management concepts and to benchmark them against key operational and commercial activities in their own markets.

Find out more on Marketing Programme’s objectives and benefits

Next Event

Marketing Forum 2010
2 - 4 November 2010
Lisbon, Portugal

Sharon JESKE
Tel: (+33) 1 44 69 99 36
Fax: (+33) 1 44 69 99 39
E-mail: marketing@theconsumergoods.com

The Committee

The Marketing Committee is at the heart of the organisation Marketing Programme. 14 retailer and manufacturer marketers meet regularly to bring members the latest ideas and developments in Marketing. The Committee creates the Marketing Forum to build a platform for discussion on the top-of-mind issues and to bring knowledge and networking opportunities to retail executives from around the globe.

View all Committees and Working Groups

Past Events

Marketing Forum 2009
The Event for Marketing Executives Seeking Retail Insights, Innovation and Inspiration from Around the World
3 to 5 November 2009
Athens, Greece

CIES Marketing Forum 2008
5 & 6 November 2008
Budapest, Hungary

CIES Marketing Forum 2007
7 - 8 November 2007
Brussels, Belgium

CIES Marketing Forum 2006
16 - 17 November 2006
Madrid, Spain

All past events

From The Press 2007
Trade Magazin
by Zsuzsanna Hermann
LSA
by Francis Lecompte

LSA
by Véronique Yvernault

GDO Week
by Luigi Rubinelli